Off-Price Retailers Add Value to Their Image

What makes an off-price retailer so much fun to frequent? The mystery of “How did this “brand name” White Linen Size 6 Dress end up here and in my lucky hands!”  Mystery no more ladies and gentlemen, I present to you three off-pricers who are mass communicating the way in which they acquire their inventory as way to improve their image.

Three major off-price retailers, TJ Maxx, Marshalls and Burlington Coat Factory, have all approached brand communications with a similar goal: to educate the consumer on how the brand labels end up in their stores at lower prices than traditional retailers.  Through this approach they glamourize the process by showing well-dressed buyers the consumer might have previously only associated with a high-end retailer.

TJ Maxx Website, Marshalls Website

TJ Maxx and Marshalls are from the same parent company so it only makes sense they share the same campaign ideas.  Both have new commercials with the basic story line- buyer for high-end retailer goes too crazy ordering a brand name item, TJ Maxx or Marshalls takes the item off their hands at a lower price, end result—you get to buy the item at their stores for less than the department store selling it.  The idea here is to debunk the popular belief that off price retailers only get defected or off-season merchandise.

Burlington Coat Factory Website

Burlington Coat Factory responded with its own take on this approach.  A brand new commercial aired this week personalizing their Senior Fashion Director.  She explains the reason Burlington gets high-end labels and sells them for less is only because she agreed not to mention the designers names in advertisements.  Again, educating the consumer to prove the merchandise you will find at Burlington might very well be at a high-end retailer at the same time but at regular price.

New York Fashion Week Spring Top Ten

In the wake of New York Fashion Week, I am ever grateful of the wonderful world wide web for being almost as good as an all-access credential hanging around my neck for all the different shows.  I was glued to all week whenever I wasn’t able to actually attend certain Fashion Week festivities.

Yes, it is a major helpful tool to have media access faster than ever before, but it can also overwhelm even the most avid fashionista.  Since I did an unhealthy amount of catwalk stalking myself, I am here to give a list of ten things you need to know in order to sound like you are of front row status.

1. Calvin Klein’s Anniversary Bash: All though the designer himself wasn’t in attendance for the homage of his years in the biz, plenty of A-listers were.  Guests partied in an extravagant three story stucture (which was torn down the very next day) in the High Line park in West Chelsea.

2. Diane Von Furstenburg: Models, complete with their flowing flower head bands, swept past audience members just after they had pushed and fought their way to the front row.   It’s Diane dahling.

3. Marc Jacobs: It wouldn’t be fashion week without everyone talking about his fabulous showing.  Marc nodded the 19th century this year in his own way.  This is a show worth viewing for yourself.

4. William Rast vs. J. Lindeberg debaucle:  One of the hottest tickets all week was the William Rast collection shown at The Roseland Ballroom.  There was a great deal of confusion, though, as editors thought they were going to see J. Lindeberg’s offering (the Justin Timberlake -and friend- label’s new design partners).  Even those that knew it was the William Rast meets J. Lindeberg deal left disappointed as Justin didn’t perform as expected.

5. Fashion Rocks well…rocked!: Sorry MTV VMAs, the performance-stocked Fashion Rocksspecial that aired on CBS in the middle of fashion week was much more entertaining and came off much more polished than yours did.  Fashion industry leaders attended and music industry leaders performed.  Great concept executed flawlessly once again in their fifth year of presentation.

6. Wintour and SJP play Politics at Runway for Change: Anna Wintour and Sarah Jessica Parker appeared during this Obama effort to tie politics to fashion.

7. Marc Bouwer skips the tents:  Instead of forking the average $100,000 for a Bryant Park extravaganza, Bouwer decided to do an online only show this season that was broadcasted on his website.  Lydia Hearst was one of five models to walk the virtual runway.

8. Style 360 brings light to new talent:  While the big guns showed at the tents (sans Bouwer) fresh fashion talent was showcased in this week long event including Abi Ferrin, and Walter.

9. W Magazine’s Lounge: Rubbing shoulders with bold-face names while plucking champagne off passing trays was the W lounge in a nutshell.  This was the place to hang out in between collections at the tents morning, noon and night.

10. and finally the after party: The hot spot for the “after the show party” this season was 1 Oak.

Backstage at Style 360: Abi Ferrin

Watch out New York Fashion Week, there’s a new girl in town and she’s ready to take on the city with her southern charm.  I had the privilege of attending (and going backstage at) the Spring Collection for Abi Ferrin, a promising Dallas native with a great vision and immaculate execution. The show was a part of New York Fashion Week Spring Style 360. The Elle fronted event highlights fresh design talent through runway shows that parade past a retailing suite of “innovative” brands.  The event is enjoying its fifth year of success.

The recipient of the Stanley Korshak and the Dallas Fashion Incubator “Texas’ Next Top Designer” was visibly nervous for her New York debut showing.  Ferrin donned her own kimono-like piece that subtly flashed her midriff each time she lifted an arm (which was every other second as the designer was totally hands-on as she spun around the dressing area.)  This flash of skin said sexy woman, but the material– tweed and the lining, red satin, said power female.

This duality existed in perfect harmony in her Spring line in which Abi herself deemed empowering to women.  Her day pieces resembled the feminine power structure from her corseted tangerine shorts to her structured yet utterly feminine jackets.  An Abi Ferrin woman then strips hourglass-stressing daytime garments away to reveal a free and flowing feminine silhouette like the white number shown below that made me want to get swept off my feet to get married immediately.

In response to her use of bright colour, Ferrin said, “The only black piece I have in my collection was styled with yellow pumps.”  This was nothing short of the truth with a color palette that included white,  tangerine and lime green (both in a yummy silk organza) and plum.  She also had a great stretch nylon psychedelic printed dress complete with a hot pink tutu propped hoop skirt.  The word freedom intermittently flowed through the design to enforce her hope for female empowerment.

Abi and her new team are steadily climbing the fashion ladder.  Abi went from designing pieces for herself as a hobby to now having a small team working towards a larger label.  The show was a great success even despite that a last minute incorporation of a thin blonde member of the Ferrin design team who stepped in for an absent model.  Here’s to seeing Miss Ferrin and her team do their thing in the future.

Shoe Trends: Decorative Soles

Louboutin Might not be the Sole Competitor

Thanks to Christian Louboutin, style stalkers have been given another measurement of trendiness.  When a women passes by, if her rear view features a pop of red at the bottoms of her feet then she gets major points since red soles=Louboutin.  The instant recognizability of the soles has undoubtably fueled the line’s major success.  Who could forget Ryan Seacrest’s Louboutin shout out while hosting the Emmy’s a few years back? Eva Longoria sat front row with her legs crossed with one red sole waving in the air and Seacrest instantly knew they were Louboutin’s design. (Great for Christian’s image—for Seacrest’s? Maybe not so much.)

Having red bottomed feet has become a status symbol not unlike the Chanel quilt, the interlocking LV or the newly annointed Tory Burch sheild.  Louboutin was revolutionary in discovering a way to add a signature semblance to a shoe line.   Many designers have attempted to share in the sole success of Louboutin.

The house of Emilio Pucci updated this season’s footwear collection with a signature sole of their own.  Featuring their signature print looks awesome on the bottoms of these green patent boots, but I can’t imagine a busily printed Pucci pump with these same soles.

When Betsey Johnson sat down to design shoes her sugary fairytale take on fashion came not only through her shoes’ design, but the variety of printed soles they had.  From flowers to polka dots to animal print to plain hot pink—the soles correspond with the design of the shoe.

Mark Nason answers with a men’s line of boots and sandals with decorative soles.  Any man seen with boots with a hand sculpted dragon or “rock angel” on the bottoms will be well received.  Trouble is the design doesn’t stand out as much as a signature colour or print.

Beverly Feldman looks like a women’s version of Nason’s soles with gold fairies and a cute saying lining the bottoms of her shoes.

Alice+Olivia designs a line for Payless Shoe Source and the collection of shoes features a pop of bubble gum pink beneath them.  So if you aren’t ready to splurge on red soles then maybe these recessionista friendly pink ones are for you.

I applaud these designers for taking the success of one brand and utilizing it in a new way for their own trend triumph.   But do you see the sense in purchasing shoes because of their elborate soles when they will just be scraping along the dirty ground? I have always been one to purchase a bag or jacket because of a cool lining, so I’m all for the embellishment of the bottoms of my footwear.  And like many women, I hold having red-soled shoes as a right of passage in the world of fashion savvy that I look forward to in my future.

New Discount Code And Floral Prints From Daxon

Daxon are delighted to bring you their brand new discount code, which offers a great 10% saving on your order. This code also gives you Free Standard Delivery when you spend £75 or more. You will need to enter the code 8079 at the checkout, and you will have to act by Sunday 1st March 2015 for the voucher code to still be valid. Below you will find some great examples of Floral Print items from the Spring-Summer 2015 collection.

New Discount Code
Code – 8079
Promotion – 10% off your order, plus free delivery when you spend £75 or more (Offer valid on full priced Spring-Summer 2015 items. Offer not valid in red priced, red page or certain items indicated on the website. Free Delivery applies to the standard tariff only, when you spend £75 or more. Offer for single use and cannot be used in conjunction with any other offer.
Expiry – 01/03/2015

Visit the discount code website, for the latest Daxon and AX Paris discount code. Check the newly released AXParis saving voucher for 10% off their New In Collection!


Printed T-Shirt with Fancy Shirt FrontPrinted<br />
T-Shirt with Fancy Shirt FrontThis Anne Weyburn® T-shirt exudes femininity and sophistication and we just love it! Round scoop neckline trimmed with lace and decorative embellishment. Three-quarter length sleeves and slightly blousant hem.Our Price £29.00
Ladies Mock Two-Piece DressLadies<br />
Mock Two-Piece DressThis Ladies Mock Two-Piece Dress creates a stunning illusion. It comes in softly draping 100% polyester. The printed top half creates the look of a peplum top and the plain bottom half has the look of a panelled skirtOur Price £49.00
Printed T-shirt with Crossover V-NecklinePrinted<br />
T-shirt with Crossover V-NecklineThis really comfortable Printed T-shirt with Crossover V-Neckline is stunning in a tunic shirt style! You’ll love the stylish cut that flatters all body shapes. It has a crossover V-neckline accentuated with three layered bands and seaming under the bust with box pleatsOur Price £25.00
Ladies Short-Sleeved Waffle Knit T-shirtLadies<br />
Short-Sleeved Waffle Knit T-shirtLadies Short-Sleeved Waffle Knit T-Shirt . T-shirt in waffle knit, a very easy to wear fabric that’s easy-care too! 89% cotton, 9% polyamide, 2% elastane. Easy care machine washable.Our Price £17.00
Printed Tapered Trousers, Wide Hip FittingPrinted<br />
Tapered Trousers, Wide Hip FittingPrinted Tapered Trousers, Wide Hip Fitting. Trousers with a modern print in a really contemporary fabric for a truly fashionable look. Shaped waistband with belt loops, front hook, button and zip fastening.Our Price £35.00
Flared Printed Skirt with Elasticated WaistFlared<br />
Printed Skirt with Elasticated WaistFlared Printed Skirt with Elasticated Waist. This softly draping skirt guarantees an up-to-the-minute look. It features an elasticated waistband with inset and tie fastening, side pockets and a rounded hem with mini side slits.Our Price £19.00
Ladies Strappy Crêpe DressLadies<br />
Strappy Crêpe DressThis pretty Ladies Strappy Crêpe Dress could be in your wardrobe in an instant and why not pop it in your holiday suitcase? It has a round neckline with pretty straps, princess seaming front and back and short sleeves.Our Price £39.00
Floral Print Flared SkirtFloral<br />
Print Flared SkirtWith its fabulous floral print, this Anne Weyburn® skirt goes all out for colour for a vibrant, sunny look this summer! Comfortable wide elasticated waistband. Pretty knife pleats either side.Our Price £45.00
Loose Fit Printed BlouseLoose Fit<br />
Printed BlouseA Loose-Fit Printed Blouse that’s very comfortable and flattering for curvier ladies. It features taped edging at the round neckline, knife pleats at the front, gathers on the shoulders and back plus wide three-quarter length batwing sleeves. Rounded hem, longer at the back.Our Price £25.00
Flared Dress, Petite LengthFlared<br />
Dress, Petite LengthA great, practical dress that you can wear whatever the occasion. Shhh! Don’t tell everyone but this is one of our favourites this season! It has a Round neckline and V-shaped inset at the front, straight cut at the back.Our Price £35.00

Floral Prints